Tatiana is a well-rounded business professional with nearly 18 years of experience in the public, private, and non-profit sectors. Her work for both domestic and international organizations has consistently been in fast-paced, outcome-oriented environments. As an immigrant from Colombia, she is focused on investing in diverse communities and making sure equity and inclusion are the driving force in her career.
Most recently Tatiana has been brought on board by Mayor Muriel Bowser and Deputy Mayor John Falcicchio to lead the external engagement for the Economic Recovery Unit. This team has been tasked with rethinking how the District does business, invests, supports the workforce, and ensures that District residents continue to stay, work, and contribute to the District. The team will tackle hard questions and strategy post COVID-19 impacts on the District and solutions to some of the most difficult questions and unknowns by charting a new course towards inclusive prosperity and rebuilding. Tatiana will be engaging key sectors for ideas, collaboration, and understanding the needs of numerous industries and stakeholders. She is the Director of all External Engagement.
Prior to this new role, Tatiana worked with the Mike Bloomberg presidential campaign (Mike 2020) as the State Director for DC. Before the withdrawal of Mr. Bloomberg’s from the presidential candidacy, Tatiana was pivotal to the Super Tuesday efforts for the region alongside her counterparts in Virginia and Maryland. She led numerous stakeholders, surrogates, organizing teams/ volunteers from Northern Virginia and Maryland.
From January of 2017- January 2020, Tatiana served as Director of Community Health and Social Impact for the National Capital Area for CareFirst BlueCross BlueShield, the Washington DC region’s largest not-for-profit insurer. In this role, Tatiana manages a sponsorship budget with her team of $38 million that supports over 200 organizations in Washington, D.C., Northern Virginia, Montgomery and Prince George’s counties and West Virginia. She was also involved in the grantmaking process for funds in CareFirst’s various grant cycles and RFP’s along with conducting and evaluating site visits to grantees in coordination with the company’s grants program officer.
Tatiana is a fierce advocate for equity and inclusion both in the board room and out in the community. She deeply understands the importance that social impact has on any community and how the Social Determinants of Health frame the lives of many minorities, underserved, uninsured and displaced communities. Tatiana has described her tenure with CareFirst, as one of much professional and personal growth. It was there she was able to strengthen her leadership ability in decision-making based on strategy, internal measurement tools, revenue projections while at the same time making decisions through an empathy lens that would impact thousands of individuals in the region’s communities.
Tatiana understands the value of the community voice. Without the community voice at the philanthropic table it is impossible for true feedback and measurement of need. This deepening realization, while at CareFirst, further convinced her that access to liberating capital is a game changer in many communities and families, especially minorities. Access to quality education, empowerment, sponsorship and services that enhance the lives of individuals looking to grow, thrive, and lear is what leads to true community development.
Tatiana also expanded CareFirst’s outreach and social media presences in the community through her role a Corporate Ambassador and part of various leadership panels focused on the women and minorities in the company. She was part of the leadership team of the Hispanic Associate Resource Group. She was also a key player in organizing and leading the company’s first Day of Equity and Action, where associates participated in equity and inclusion training and then served their local communities all around the region in various serving projected coordinated by the team for 5,000 associates.
Tatiana is incredibly passionate about public service. She believes that when the public sector and the private sector come together communities change and thrive. She spent twelve years working for local and state governments in New Jersey, Florida, and Washington D.C., prior to joining CareFirst.
During this time:
Prior to her arrival to Washington D.C and fairly new out of college, Tatiana took a break from the political world to acquire experience in corporate America in the areas of hospitality and international sales. Tatiana transitioned a New York based sales company to their new international sales platform. She traveled with the CEO and SVP of Sales, at first as an interpreter and translator through Central and South America. After only a year of being with the company, she became sales lead with her own international accounts and trained a team of interpreters. During her tenure there, she grew the international sales business from 100 initial new leads to approximately 600 + clients worldwide.
Tatiana moved to Washington D.C. in 2010 to explore opportunities for law school and graduate degrees. While in DC, as she weighed her educational future, she worked in the opening of a boutique hotel in Washington D.C., as part of the extension of the executive team of the hotel company based in NYC. The hotel was highly successful and is still operating today 10 years later.