Petra currently graces campaigns and is a global brand ambassador for Chopard and Tumi. Her major breakthrough was in 2003 as the Sports Illustrated Swimsuit Edition cover girl. As a model, Petra has achieved international success, working with brands such as Max Factor, Pantene, Clarins, La Perla, Clinique and Victoria’s Secret.
CONSCIOUS & SUSTAINABLE LIFE ADVOCATE
Petra’s mission is to inspire individuals, brands, governmental & non-governmental organizations to be a catalyst for a conscious life on our planet earth. At the end of 2017, Petra embarked on a journey to live and advocate a sustainable lifestyle on a daily basis. She took the Eco Age #GreenCarpetChallenge and worked closely with the Eco Age team to create amazing red carpets looks for the Oscars, Cannes Film Festival and other events with the goal to educate people about #SustainableFashion by showing them it is good for our planet and people as well as sophisticated and cool too. Her commitment to sustainable fashion continues not just on red carpets, but each and every day. She was one of the 2018 judges for the Green Carpet Talent at the #GreenCarpetAwards (#GCA) in Milan as she loves to empower young sustainable designers.Petra is an ambassador for Chopard, which is the first luxury jewelry and watch maison using 100% fair-mind gold since July 2018. She was selected to launch the first Tumi luggage recycled collection in October 2018 which had a huge success. Sustainability & consciousness is at the core of all she does; if within fashion, jewelry, travel, wellness, food, design & architecture and any part of her lifestyle. “To change the world, we have to change our self-first.”
Petra founded her charity, Happy Hearts Fund, in 2005 with a mission to rebuild safe, resilient schools in areas impacted by natural disasters. Petra has been the key motivation and drive behind the cause of rebuilding schools for children forgotten after natural disasters due to lack of sustained response. Her self-understanding of the power of Mother Nature helps her connect with those in need of aid, empowerment, and hope after their lives have been shattered, as she was blessed to survive a near death experience in the 2004 Tsunami. “We can’t control nature, but we can control the actions we take.”In the Fall of 2017, Happy Hearts Fund merged with All Hands Volunteers to create All Hands and Hearts in order to effectively and efficiently address the immediate and long-term needs of communities impacted by natural disasters. All Hands and Hearts arrives early for first response and stays late to rebuild schools and homes in a disaster- resilient way. http://www.allhandsandhearts.org has rebuilt 257 disaster resilient schools, serving over 109,000 children in 12 countries and has helped more than 1,190,000 community members in 18 countries around the world. All that through the support of 57,000 volunteers from 144 countries.
Petra is also a renowned public speaker and the author of “Love Always, Petra” which she wrote to help children affected by the Tsunami with 100% of the proceeds being sent to support Thai children. She serves on Concordia’s Leadership Council as well as the advisory board of the acclaimed Glamour’s Women of the Year Fund. Petra has received several accolades from organizations for her philanthropic work including The United Nations, Women Together, Glamour Woman of the Year and Do Something. In 2017, Petra was appointed by the UNISDR as a Disaster Risk Reduction Champion and Tsunami Awareness Advocate.