For multinational companies, business as usual no longer exists. As the world fought to contain the COVID-19 pandemic in 2020, the outlines of a less visible battle came into focus around the world: a new era of Great Power Competition whose consequences will endure long after the virus is eliminated. A recently-launched report by Weber Shandwick, Global Business at the Geopolitical Frontlines, examines the nature of the Great Power Competition and highlights three key geopolitical risks to business reputation in 2021: disinformation, technology competition, and supply chain geopolitics. Crucially, the report underscores the unique position that communications leaders are in to guide their organizations to better understand and protect against heightened reputational risk, as well as seize the public diplomacy opportunity that comes with doing business in this new geopolitical era.
Join Concordia Senior Advisor Michelle Giuda, Executive Vice President of Geopolitical Strategy & Risk at Weber Shandwick, and Matthew Swift, Co-Founder, Chairman & CEO of Concordia, for a deep dive into the role companies play—willingly or not—in the economic, technological, and information battle of the 21st century Great Power Competition, and how they can navigate geopolitical risks to business reputation in 2021 and beyond.
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