Soraya Darabi is a trailblazing authority on digital consumerism and how to apply new technologies to foster efficiency, visibility and growth. At The New York Times, Darabi became the newspaper’s first-ever Manager of Digital Partnerships and Social Media at the age of 23, where she formed and implemented the global news leader’s first-ever digital and social media strategies. The New York Times still has these strategies in place today. As a result, she became recognized around the world for her authority as a game changer in a rapidly evolving and hard-to-understand digital world. In fact, Fast Company featured her on the cover of their “Most Creative People in Business” issue. Soon afterward, Darabi co-founded Foodspotting, (which was acquired by Open Table), and Zady, a next generation sustainable retailer and a brand born online. Zady empowers customers to take a deeper look into how and where their clothes are made—by offering beautifully constructed goods with a low environmental footprint in a world of cheap prices and fast production. Today, Soraya focuses her time on impact investing and helping early-stage companies at the intersection of design and innovation thrive.
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