Paul Rossi is the CEO of SportBusiness Group, a global sports intelligence business based in London. He has extensive experience in the global media industry and in transitioning and transforming businesses to a digital future. As President and Publisher of The Economist and as CEO of the independent branding agency CSA, Paul has helped many of the world’s leading brands engage customers in print, online, on social media, and in person. His work in building The Economist brand and launching new products in education, digital advertising, and marketing services led him to be named Executive of the Year by Adweek, a Top Innovator by Media Business, and recipient of the IAA’s inaugural Global Compass Award, alongside Ogilvy’s Shelly Lazarus and Unilever’s Paul Polman.
He is one of the founders of DrivingChange.Org, an initiative to inspire the next generation of leaders in public service, and chairman of Shima Drinks, an innovative, category-building drinks brand. He serves on the advisory boards of The Principle Post, Concordia Summit, and Twin Agency in London.