Noa Gafni is a Social Innovation Fellow at the University of Cambridge and the Founder and CEO of Trust Collab. Noa began her career as an entrepreneur, founding a social network for women in 2005. She then joined the founding digital team at Hearst Magazines as Head of Social Media. During her MBA at London Business School, Noa became deeply interested in the world of international organizations and social change. After completing her MBA, Noa joined the World Economic Forum as a Global Leadership Fellow and the Head of Communications for the Global Shapers Community. Shortly after leaving the World Economic Forum, Noa launched Impact Squared, a movement-building consultancy that worked with UNICEF, International Crisis Group and a number of leading foundations before being acquired by Dalberg in December 2017. In 2018, Noa launched Trust Collab, a platform focused on rebuilding trust in society. Noa is a regular contributor to the Harvard Business Review, Huffington Post and New York Times.