John brings more than 20 years of experience as a leader in the irrigation and sustainability industry. Throughout his career, he has been at the forefront of promoting efficient irrigation as a solution to global environmental challenges. John also serves as a recognized international water management expert and led the U.S. irrigation industry’s response to the COVID 19 pandemic. Before joining Netafim, John most recently served as Industry Development Director for the United States Irrigation Association, where he not only led their sustainability efforts, but also served as the chief advocate and spokesperson for the industry before U.S. and international policymakers and NGOs, focusing on both agricultural and landscape water use. John holds a B.A. in political science and communication from Virginia Polytechnic Institute University, in Blacksburg, Virginia. John is also a graduate of the Leadership Development Program from the Center for Creative Leadership in Greensboro, North Carolina.