Emma Carrasco is the senior vice president of corporate affairs for the NBCUniversal News Group, which is comprised of NBC News, NBC News Now, MSNBC, CNBC, Telemundo and NBCU Local. In this role she advises on key strategies to help transform the News Group from a legacy television network into the leading multiplatform news organization in the world. NBCU News Group now reaches 7 out of 10 adults and more than 132 million people each month across broadcast, cable, digital and streaming. She is also instrumental in cultivating greater trust with the News Group’s wide audiences by increasing representation across the teams by gender, race, geography, socio-economic and perspective, both in front of the camera and behind the camera.
Prior to joining the NBCUniversal News Group, Carrasco was senior vice president and global engagement officer for the National Geographic Society. She and her team played a critical role in liaising with key stakeholders around the world, including foreign delegations and dignitaries, corporations, funders, and global program partners. Under her leadership, the National Geographic Explorers Festival was expanded and internationalized, convening changemakers in Washington, D.C., London, Mexico City and Hong Kong.
She previously served as chief marketing officer and senior vice president of audience development for NPR, responsible for all aspects of marketing, branding, communications, events, consumer products, audience services and non-news programming (cultural and music programming, podcasts) to diversify and build audience share. She partnered closely with news leadership, journalists, and member stations across the country on audience development and acquisition strategies, including the launch of the live events practice, NPR Presents.
Over the years, Carrasco has also contributed her skills to República/Havas, Nortel Networks, McDonald’s, Univision and Fleishman-Hillard.
Carrasco serves on the board of Direct Relief, the fifth largest charity in the United States. The humanitarian medical aid group mobilized a record $2.26 billion for medical assistance to underserved communities and survivors of disasters in 2023. She previously served on the board Toast Ale, a London-based social enterprise that tackles food waste by turning surplus bread into beer.
Carrasco holds a B.A. in communication and media studies from Loyola Marymount University.
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