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Elyse Cohen 220x220 - Elyse Cohen

Elyse Cohen

Vice President Social Impact & Inclusion, Rare Beauty; President, Rare Impact Fund

Bio Current as of July 13, 2022

Elyse is a social impact maven and mental health advocate. She’s currently the Vice President of Social Impact and Inclusion at Rare Beauty, a mission-driven cosmetic brand founded by Selena Gomez; and she leads the Rare Impact Fund, a non-profit launched by Selena with the goal of raising $100M to expand access to mental health services and education for young people.  With its mission of addressing mental health built into the core DNA of the brand, Elyse works side-by-side with Selena to ensure the brand is living out its purpose to support the mental health of its community, employees, and partners.

Over the last 18 years, she’s served in leadership roles creating break-through social impact initiatives, partnerships, and communications campaigns for non-profits, government, and the private sector, including serving as the first Deputy Director of First Lady Michelle Obama’s Let’s Move! Initiative.  She’s inspired by creating and communicating corporate social responsibility initiatives and public-private partnerships that leverage assets, generate change, and uniquely position brands and celebrities as leaders in social impact. 

She graduated from the University of Florida and received her Master’s degree in Public Health Communication and Marketing from George Washington University. She also received a certificate in Corporate Social Responsibility from the Johns Hopkins University.