Dr Fadi Makki currently heads the first behavioral insights and nudge unit in the Middle East – B4Development (formerly Qatar Behavioural Insights Unit) at the Supreme Committee for Delivery and Legacy where is also advisor to its Secretary General, and is founder of Nudge Lebanon. He pioneered applications of behavioral insights and nudge concepts in the Arab region with more than 130 experiments and has more than 25 years of experience in public policy, socio-economic development, behavioral economics and social entrepreneurship. He is currently co-chair of the WHO’s Technical Advisory Group on Behavioural Insights for Health, and served as a member of the World Economic Forum’s Council for Behavioral Sciences between 2016 and 2018. Previously, he was Director General of the Ministry of Economy and Trade and Advisor to the Prime Minister of Lebanon. He was also a Director at Booz&Co and Cisco. He serves on the board of several education and not-for-profit institutions across the Arab world. He obtained his PhD from Cambridge University; master’s degrees from the London School of Economics and the University of Hull; and bachelor degrees from the American University of Beirut and the Lebanese University.