Affiong Williams was born on March, 9th, 1986 and is the CEO/ Founder of ReelFruit the largest fruit processing, packaging and marketing company in Nigeria. The company, founded in 2012, retails a range of dried fruit and nut snacks through a variety of channels including over 450 Supermarkets, Airlines, Schools, Hotels, and concluding export sales via Amazon.com ReelFruit is an award-winning brand, winning both an international Women In Business Competition in the Netherlands. She has also recognized by Forbes Magazine as one of the most promising ’30 under 30′ entrepreneurs in 2015. Affiong is passionate about agribusiness and looking at innovative, market-driven solutions to add value to local produce given Nigeria’s unique agricultural landscape.
Her Select Work Experience Includes:
Through her entrepreneurial journey she has been invited to countless fora on Agribusiness, investment, and trade. Most recent of these include;
Affiong Williams obtained a post graduate diploma in Business Administration from Wits Business School, Johannesburg, South Africa. In 2018, she also participated in the Stanford SEED Transformation Program- Stanford Institute for Innovation in Developing Economies. She worked for 4 years for Endeavor Global, a global non-profit which catalyzes economic development by supporting small to medium enterprises in developing markets. Affiong is passionate in unearthing the job and wealth creation potential of agribusiness and global trade.
Affiong is passionate about Entrepreneurship, Agriculture, Politics and is an avid runner, completing over 15 marathons, raising funds for charity in the process.