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Leading Through Disruption: How Visionary Companies are Shaping a Sustainable Future

SpeakerS:

Brad Liski, Co-founder & CEO, Tru Earth
Jason Buechel, CEO, Whole Foods Market

With Core Programming Sponsor

“Disruption happens in that intersection of environmentalism and capitalism but also with social good. Without the social good, it doesn't work... it's truly in that real core that real disruption can happen.” Brad Liski
“At the end of the day, we serve our higher purpose of nourishing people and the planet. I often tell folks we're way more than a grocer; we are a force for change in the world.” Jason Buechel

Key takeaways:

  • Collective action for sustainability: The conversation, by two corporate leaders who disrupted their respective industry in radical pursuit of sustainability, spoke to the power of partnerships over individualism; addressing environmental challenges requires concerted efforts from all stakeholders, including companies (at both the leadership and employee level), customers, and communities, and the time for that effort is now. 
  • Leadership and Innovation: True innovation involves creating new solutions rather than relying on existing models or minor improvements. 
  • Leading by example: Creating a ripple effect, encouraging others in the industry to adopt sustainable practices.
  • Build trust with consumers: Customers are seeking trustworthy companies to navigate through greenwashing and make informed choices.

Action items:

  • Steps to a collaborative approach: Conduct regular surveys and engage with customers to understand their sustainability concerns and expectations in order to tailor products and services effectively.
  • Transparent communication: Communicate openly about sustainability efforts to help customers navigate potential greenwashing by providing clear information on environmental impacts and company initiatives.
  • Sustainability as a core strategy: Embed sustainability into the company’s mission and daily operations, creating responsible environmental stewardship, rather than treating it as a separate initiative. 
  • Company wide initiatives: Implement programs where employees actively participate in sustainability initiatives at all levels and recognize contributions to environmental goals.
  • Industry leaders must engage: Engage with partners across different industries to develop innovative sustainability solutions, and encourage open dialogue and partnerships to share best practices and resources.
  • Invest in research and development: Creating groundbreaking products and services that contribute to a low-emissions future. 
  • Develop and share successful policies: Develop and implement policies that exceed current industry practices to lead change and influence competitors. Share successes to encourage broader adoption of sustainable practices.

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