“Traditional institutional authority voice is less compelling to people, less trusted, than the one that we feel like we have a connection with—some authenticity—the kind of authenticity that creators like Nadia and Judith are creating.” Amanda Yarnell

“Our plan was to bring these people together, and now we have 800 creators—all healthcare professionals, doctors, nurses, wonderful people like you two creators—who every week we send them information, we send them data, we send them the latest what's top of mind at WHO on a global level.” Andy Pattison

“I was diagnosed with ADHD honestly because of TikTok. I saw other mental health professionals talking about it, and when I was learning about it, I was like, 'Oh, this is me.' So I was 30 years old, I got diagnosed, so I see how helpful it is, and it's been such an incredible experience to also offer that to other people who went through similar things that I did.” Nadia Addesi

“If you search up depression, autism, trauma, you're going to be directed to experts that can provide you with reliable information. That's what we're going to talk about today: how do we connect people in a moment to reliable information that can help them and support their mental health and well-being.” Suzy Loftus

“As a researcher, social media has allowed me to translate very, very complex information into 60 seconds in an evidence-based way. Doctors need this; healthcare providers need this—they just don't feel supported. And so it's important to give them the tools, let them know that they're not going to be sued if they say the wrong thing, that there are ways to cover yourself adequately, and that this is a powerful tool.” Dr. Judith Joseph