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A Conversation with Tyler Morse, Chairman and CEO of MCR

Speakers:

Hagar Chemali, Host & Creator of Oh My World!, Greenwich Media Strategies; Advisor, Concordia
Tyler Morse, Chairman & CEO, MCR Hotels & MORSE Development

“In the post-pandemic world, we are experiencing what-I-like-to-call the ‘YOLO’ effect.”

– Tyler Morse

“The tourism industry has really picked up again after COVID.” 

– Hagar Chemali

Key takeaways & next steps:

  • The tourism industry, including hotels, is experiencing a resurgence in demand in the post-pandemic world. This is attributed to people’s desire to travel and the “YOLO effect” (You Only Live Once), a term coined by Tyler Morse to describe the public’s overwhelming demand for new experiences and travel after the isolation imposed by the COVID-19 pandemic. 
  • The tourism and hospitality sector is facing significant challenges related to staffing and high turnover rates, driven partly by the gig economy, making it harder to retain employees. 
  • Comprehensive immigration reform is viewed as critical to addressing labor shortages in the industry. There is a need to attract qualified individuals from other countries who want to work in the U.S. as well as implement immigration reforms to expand the domestic workforce. 
  • Despite challenges and disruptions like the pandemic, the fundamental desire for travel and exploration remains strong among humans. People are eager to venture out, see the world, and connect with loved ones, making the tourism industry resilient in the face of adversity.

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