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Shaping Industry Standards for the Global Food System


Jason Buechel, CEO, Whole Foods Market
Mara Weinraub, Senior Lifestyle Editor, Groceries, The Kitchn

“We want to be able to have our food systems support not only the current generation but to support things over the next centuries.” 

– Jason Buechel

“If you don’t know what to ask for, you can’t help make the change.” 

– Mara Weinraub

Key takeaways & next steps:

  • There is a need to establish clear industry standards in the global food system. Companies like Whole Foods Market are instrumental in creating, promoting, and upholding these standards. These standards help ensure the quality, sustainability, and ethical practices in the food industry. 
  • There is increasing awareness among consumers about the importance of industry standards in the food sector. Younger generations, in particular, are more conscious of the impact of their food choices on the environment and society. This heightened awareness is a driving force for change in the industry. 
  • Smaller and local suppliers face various challenges in adopting sustainable practices. These include limited access to capital, difficulties in acquiring necessary equipment, and the need for incentives to make sustainable choices economically viable. Addressing these barriers is essential to encourage wider adoption of sustainable practices throughout the industry. 
  • Regenerative agriculture is a crucial practice in sustainable food systems. This approach focuses on restoring and enhancing the health of ecosystems, particularly the soil.