Rubicon Technologies, Nate Morris, Chairman & CEO, and Concordia Leadership Council Member, explained, is a digital waste and recycling marketplace. Most waste companies were built before the Internet and are plagued with old thinking. Rubicon allows small haulers and recyclers to win pieces of larger accounts through digitization. Andy Serwer, Editor-in-Chief of Verizon Media/Yahoo Finance, asked Morris how garbage is connected to climate change. Morris noted that much of what we send to recycle doesn’t actually get recycled. There is little incentive to extract value other than by landfilling.
Rubicon intends to change that paradigm, Morris explained, by taking an agnostic approach to repurposing. Garbage is universal and needs to be managed to avoid big environmental and health consequences. After Serwer asked how he got into the business of garbage, Morris explained that he saw an opportunity in a long-overlooked industry. It is hard to bet against digital transformation, even when dealing with the most humble of products.
“We are bringing a digital model to one of the oldest challenges, arguably since the beginning of civilization, which is garbage.”
Nate Morris, Chairman & CEO, Rubicon Technologies and Concordia Leadership Council Member
“Garbage is connected to climate change, sustainability, [and] the health of our planet.”
Andy Serwer, Editor-in-Chief, Verizon Media/Yahoo Finance
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