Tracey Massey is responsible for leading North American sales and operations for Mars Chocolate, the world’s largest chocolate manufacturer. With over 25 years of experience at Mars, Tracey oversees a multi-billion dollar portfolio of iconic global brands that include M&M’S®, SNICKERS®, MILKY WAY®, TWIX®, 3MUSKETEERS®, and DOVE®. Tracey is focused on delivering exceptional customer service, consumer insights and innovation across Mars Chocolate North America, most recently leading the successful launch of goodnessknows ® snack squares, M&M’S® Crispy and DOVE® Fruits in 2015. Prior to this role, Tracey was global chief financial officer for Mars Chocolate which produces three of the top five global chocolate brands, has sales in over 80 countries and employs more than 16,000 associates across the world. Tracey has worked in the U.S. since 2001, serving as a plant director and in financial planning for Mars Petcare. Prior to relocating from the UK, Tracey held various positions in manufacturing and finance in the Drinks and Electronics divisions of Mars in Europe including European financial controller. She also spent time as an industrial engineer and shift manager at Mars Drinks. Tracey began her career at Mars as a manufacturing graduate trainee in the Drinks business after receiving a BSc in Chemical Engineering from Loughborough University in England. She is a qualified management accountant in the UK, accredited through CIMA and is a member of NCA’s Strategic Advisory Council. Tracey lives in New Jersey with her husband, three children and two dogs.